Social Media Training – Course Outline

Aesthetic Tech is determined to empower the public with diverse technologies to transform their digital lives. Our training department arranges seminars, training workshops and hand-on practice sessions for various corporate clients, public offices and academia.

We also publish free of cost tutorials on various (esp. open source) technologies on the platforms of OSFP (Open Source Foundation of Pakistan), OSEN (Open Source Education Network) and LUC (Linux Urdu CBTs)

Following is the course, specially designed to cater emerging regional and global social media trends for business, politics, governance, public advocacy and leadership.

This 5 day course will highlight the key aspects of social media like never before.

The core course contents are:

1. Introduction to Social Media

A true definition of social media
Zero moment of truth in social media
Myths and facts about social media
Branded case studies both B2B & B2C of success campaigns
Why social media is working for corporates, causes, campaigns today

2. Twitter

Twitter Basics & Terminology
Introduction to Twitter
Why Twitter matters
Do you belong on Twitter
Twitter Landscape
Twitter.com
3rd party tools
Twitter and your mobile devices
Getting started using Twitter
LAB: Twitter Campaign Assessment
Establishing Your Twitter Presence
Finding the right people & accounts to follow in your business
How to write great tweets that build your following and engage the right people.
How to search properly for information & competitors
How to make and use Twitter lists, The secrets to Twitter lists
Using Twitter lists as a powerful marketing tool
LAB: Finding Accounts To Follow
Twitter Strategies for Effective Marketing
How to contribute to the conversation
Finding your voice
Writing your tweets
How to monitor the conversation about your business
Using Twitter for lead generation
Advanced Twitter Marketing Strategies
Types of Twitter advertising
Getting started with Twitter ads
Twitter influence & Klout scores
Measuring your impact on Twitter
3rd party analytics
Case studies for best Twitter marketing strategies
LAB: Setting Up Your Listening Tools

3. Facebook

Facebook Fan Page
How to leverage Facebook’s timeline for maximum consumer reach
How to improve Facebook fan engagement
Creating status updates that work
How to grow active Facebook communities
Facebook Marketing
How to use polls & surveys that deliver results
Using Facebook offers to increase fans
Facebook events & marketing techniques
Using Facebook photos & videos in your arsenal
How to set up custom tabs and build your fan base.
How to use content to increase likes, comments and shares.
LAB: Examining Your Facebook Fan Page
Facebook Advertising
New Facebook ad techniques that increase revenue/attention.
Basic, interests & advanced targeting techniques
Actions and bidding techniques
Ad metrics and how to figure out what is working
How to use Facebook Insights to improve your content strategy

4. Google Plus

Google Plus Basics & Statistics
What is Google Plus
Why you should use it and what content to post.
How to use it effectively for your business / social enterprise / cause
Why are so many people using Google Plus
The Google Plus Layout
How to navigate in Google Plus
How to find relevant conversations in Google Plus
Google Plus Marketing
How to establish your presence in Google Plus
Special features in Google Plus
How to build relative circles for your business
How to use Google Hangouts
Increase your visibility in SEO
LAB: Adding People to Your Circles

5. Instagram, Yelp, Foursquare

Introduction to the networks
Navigating the layouts
Geo-location – Foursquare. Should you use it? If so, how?
Keys to success on each platform
Business case studies
Images , graphics, infographics

6. LinkedIn

The basics and terminology
How to use LinkedIn as an HR machine.
How to find connections relevant to you and your industry.
How to use LinkedIn’s search feature for leads
How you can use content on LI to engage your audience.
Searching, filtering, groups, brand pages.
Growing your network
LAB: Finding Connections
LinkedIn for Business Entrepreneurship.
LinkedIn For Social Entrepreneurship
Adding applications to your profile
Your LinkedIn company page
Optimization strategies
How to use LinkedIn in your content marketing
Advanced LinkedIn Marketing Strategies
Using LinkedIn for everyday business
The right way to use LinkedIn groups
Lead generation techniques using LinkedIn
New features on LinkedIn
LAB: Finding Groups

7. Pinterest

Pinterest Basics
What you need to know
The Layout of Pinterest
Why it is different, How best to use it. using images and video on Pinterest.
How to customize the content for your business / cause
Psychology Behind Pinteret Users
Pinterest Business Etiquette
Pinterest Marketing
Using Pinterest in Your Marketing Campaigns
Driving Traffic with Pinterest
Top Marketing Strategies to Use On Pinterest
Case Studies
Business /Causes Who Use Pinterest Successfully

8. Content Marketing

Introduction to content marketing
Why content is king
Definition of content marketing
The conversation prism
B2B & B2C case studies
Content marketing strategies
Goals and metrics
How to reach the right audience
Keyword research
Sharing and syndication
Lead generation
Content creation and curation
Measuring content marketing efforts
Website analytics
Tracking conversions
Strategic engagement strategies
Advanced content marketing strategies

9. Blogging

How to blog, comment and engage.
Blog writing, editorial calendars, newsjacking.
Wordpress.com, Blogger.com
Blog management, moderation
Themes, plugins
Lab: Making your own blog
How to identify and reach out to influencers and other bloggers in your space.

10. Advanced Topics

How to listen to the conversations – you need to find the right people to follow, connect with and talk to
Mapping and monitoring your social graph
Using a dashboard to increase productivity and effectiveness
How to develop an effective content strategy that engages your audience and increases your fan base.
How to do effective Facebook Ads and use promoted stories to target the people you want to attract as fans
Video – why and how to use video for best results for your business
Finding evangelists and working with them to build a supportive community
Turning evangelists into brand ambassadors
The value of an online newsroom and what features and tools it should have to engage the media and improve your media mentions.
How to craft and optimize news content for search
How to effectively use visuals with news releases
Improving news content appeal
Media relations strategies: new practices for working with digital journalists, editors and bloggers
Measurement – how to track results, How to use Google Analytics and Social Reports
Your social media policy
Case studies and examples
How to develop your policy
Where to look for the right people when building a Social Media team
Roles and responsibilities
Listening channels
Social media salaries
Measuring your social media efforts
Final thoughts